A data-driven professional with 3 years of experience in marketing analytics, skilled in transforming complex data into actionable insights. Expertise in optimizing performance marketing and social media strategies to enhance ROI and drive business growth.
Experienced in leveraging data analysis tools and techniques to deliver actionable insights, optimize strategies, and drive measurable business outcomes.
Experienced in analyzing website traffic, lead metrics, and marketing data to identify trends, optimize strategies, and enhance Marketing Qualified Leads (MQLs). Skilled in executing targeted ad campaigns, formulating region-specific approaches, and leveraging AI tools for efficient budget management and maximum impact.
Managed end-to-end business funnels by automating and analyzing data from platforms like Google Ads, Google Analytics, and Leadsquared. Designed Power BI dashboards, generated reports, and collaborated with teams to track leads and optimize marketing strategies using tools like Gupshup and Mailbluster.
Managed operations for 20 YouTube channels as a Growth Associate, overseeing content calendars, video production, and performance tracking. Collaborated with content teams to streamline workflows, meet deadlines, and drive channel growth through efficient processes.
Description: A foundational course authorized by the University of Michigan, covering SQL essentials for managing and querying relational databases.
Skills: SQL syntax, data extraction, database management, and querying techniques.
Description: A professional certification validating expertise in Power BI for data modeling, visualization, and delivering actionable business insights.
Skills: Power BI dashboards, data preparation, DAX calculations, and business analytics.
Description: A comprehensive program equipping learners with essential skills in data cleaning, analysis, visualization, and using tools like SQL and Tableau for data-driven decision-making.
Skills: Data analysis, data visualization, SQL, spreadsheets, R programming, and problem-solving.